Aussies still hoping for a holiday

67 percent of Australians intend to take a vacation in the next twelve months, a recent study has revealed.

“Despite recent interest rate cuts, holiday intention has not increased compared to the same time last year; and at 67 percent has declined from its historic high of 72 percent in January,” Roy Morgan Research international director of tourism Jane Ianniello said.

“Many Australians are worried about their financial security and cautious about spending.”

Overall domestic holiday demand was at 54 percent.

These figures remain unchanged compared with the same period last year.

Sydney and Melbourne both experienced a slight upturn in travel intentions year-to-year, while overseas holiday intentions dropped from 10 percent to 9 percent over the same period.

“Melbourne and Sydney are the stand out performers in terms of holiday intention, with an increasing number of Australians seeking a short break experience in a cosmopolitan setting,” Ms Ianniello said.

“The challenge for the tourism industry is to understand and engage with those Australians who can afford to travel and are optimistic about the future.”

Source = e-Travel Blackboard: P.T
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