European cities still high on the list of travelers


Despite the region’s economic woes, European city tourism increased by 5.9 percent in 2011, with international room nights up eight percent, a report has revealed.

The report by European Cities Marketing reveals that London, Paris and Berlin maintain their position as the three most popular cities with annual room night levels reaching over 20 million last year.

Meanwhile, Barcelona and Prague achieved the highest year-on growth rates of 11 percent and nine percent respectively.

The most vital source market for Europe continues to be the United States, followed by Germany, the UK and Italy.

China and Russia have showed the highest year on year growth rates with an impressive 36 percent and 30 percent respectively.

In addition, when comparing tourism at the national level with tourism in European cities between 2007 and 2011, European cities tourism performed better than tourism at the national level.

European Cities Marketing president Dieter Hardt-Stremayr said that the 2011 result show that city tourism is the most dominant aspect of European tourism.

“With respect to the key bednights indicator, we can see that last year many cities recorded all-time highs and impressive growth rates,” Mr Hardt-Stremayr said.

“BRIC countries, especially Russia and China, are emerging as important source markets with lots of potential for the future.”
Source = e-Travel Blackboard: S.P
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