The Punjab state government has given in principle approval to a Tourism Development Master Plan which is expected to develop, organise and coordinate the state’s tourism industry.
Deputy Chief Minister Sukhbir Singh Badal and Tourism Minister Hira Singh Gabaria approved the draft Tourism Bill which, after receiving final sanction, will be enacted as legislation, local media reported.
The proposed Tourism Bill and included Hotel Policy recommends the adoption of a comprehensive list of tourism and hotel regulations and guidelines.
The government ministers gave their ‘in principle’ approval to the plan following a presentation by United Nations World Tourism Organisation (UNWTO) international consultants Hans Carl Jacobsen and Harsh Varma which showed how developing and organising Punjab’s tourism would lift the state’s tourism appeal globally.
“We have also approved the brand logo of the Punjab Heritage and Tourism Promotion Board.
“A tourist guide book and a comprehensive website are also in the final stages of completion,” Tourism Department principal secretary Gitika Kalha told iGovernment.
As part of the approved ‘demonstration tourism’ project, Patiala will be marketed as a cultural heritage destination, its old city gates, traditional handicrafts and regional pottery slated as key tourist interest points.
Similarly, Sultanpur Lodhi “will be put on the global tourist circuit as a unique religious and cultural heritage destination by projecting it as “the birth place of Sikhism,” Ms Kalha said.Mr Singh Badal added the government will “spend funds on the already existing tourist destinations on their maintenance and conservation to make them world-class”.
Source = e-Travel Blackboard: G.A