GOL Launches New Fare Category Structure


Company Creates More Accessible Options with Improved Features

GOL Linhas Aereas Inteligentes S.A., the largest low-fare and low-cost airline in Latin America, launches a new fare category structure. The options — Comfort, Flexible, Scheduled and Promotional — are available as of today on the Company’s website.

The change, the result of a passenger behavior survey, has simplified fare categories in order to make them more accessible and easier to understand. The main characteristics of the new categories are:

Comfort Fare: available on all VARIG’s medium-haul flights to Bogota (Colombia), Caracas (Venezuela) and Aruba (Caribbean), this fare category provides clients with differentiated service, including extra space between seats and more onboard privacy. Other advantages include a 50% mileage bonus and check-in, boarding and baggage handling priority; in addition, the passenger has access to VIP SMILES lounges.

Flexible Fare: perfect for anyone who requires flexibility, this fare allows passengers to change the time or date of their flight, in addition to conferring other benefits, such as boarding priority, access to VIP SMILES lounges and a 25% mileage bonus.

Scheduled Fare: offers the best prices for those booking in advance.

Promotional Fare: created for clients seeking to take advantage of offers and obtain the lowest prices.

The makeover is just one of many GOL initiatives designed to simplify passengers’ flying experience. "We are personalizing our services in line with the needs of each client profile, offering more benefits at a lower price," declared Marcelo Bento, GOL’s Head of Yield and Alliances.

Ever since its inception, the Company has been investing in services and products that facilitate access to air travel, attracting more passengers (including first-time fliers), thanks to rigorous safety standards, low costs, high-quality customer service and innovation. For example, GOL was the first national airline to eliminate paper tickets and introduce check-in by cell phone. Recently, the company has introduced more innovations, such as iPhone services and the sale of snacks and drinks on board (Buy on Board).

Source = PRNewswire / GOL Linhas Aereas Inteligentes S.A.
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