Mudgee Region launches new marketing campaign
In a new approach to attract the visiting friends and relatives of expats living in Australia, today the Mudgee Region launches its new tourism campaign, Water to Wine – supported by the Australian Government’s $50 million Export and Regional Wine Support Package.
Mudgee Region Tourism secured $50,000 in funding through the International Wine Tourism Competitive Grants program for its $100,000 destination marketing campaign aimed at enhancing the wine tourism experience for international visitors.
Each year, thousands of visiting friends and relatives flock to the shores of Sydney, spending time with their loved ones and enjoying the beach-lifestyle. Too often, however, hosts who live fast-paced lives are tasked with coordinating activities and adventures to keep their guests occupied.
* According to Destination NSW’s latest research, 45% of NSW hosts of international Visiting Friends and Relative visitors influence their decisions to take overnight trips.
What is most interesting, is that more than half of international Visiting Friends and Relatives visitors (55%) will take over-night trips on their own, with 17% of the hosts accompanying them on overnight/short break trips.
In the year ended December 2017, more than a quarter of all international visitors to NSW (27%) is made up of Visiting Friends and Relatives visitors who stayed on average 22.2 nights in the State.
Cara George, CEO of Mudgee Region Tourism says “We’re not just assuming, the stats speak for themselves. Hosts are looking for ways to showcase the best of Australia and also enjoy some alone time while their visitors are here. The easiest solution is for hosts to recommend a short-break, so we’ve dedicated www.mudgeedeals.com.au, offering over 25 packages from October 2018 – March 2019. Water to Wine makes it easy for hosts to share and recommend the most authentic, boutique and memorable experiences across the Mudgee Wine Region without having to spend too much time planning.”
The approach Mudgee Region Tourism has taken with the Water to Wine campaign, is to highlight the truths around how difficult it can be to host guests for the entire duration of their stay. The campaign aims to inspire expats living in Sydney with the packages, offering the confidence that the experiences in Mudgee will live up to the expectations of their guests.
Together, Mudgee Region Tourism, Mudgee Wine Association and Wine Australia have launched an integrated campaign targeting Manly and the broader Northern Beaches, one of the highest expat communities in Sydney. George continues “For us, we want to showcase the beauty of the Mudgee Wine Region and highlight how visiting friends and relatives can experience something they won’t in Sydney. So we’re asking hosts to send them out for more wine, all the way to Mudgee.”
The Water to Wine packages are now live and suitable for travel between October 2018 and March 2018. Experiences include everything from cellar door tasting tours, private tastings with the winemaker, bush tucker dining, stud farm tours, hot air ballooning and star gazing to name a few. The option to package flights and accommodation is also available.
The Mudgee Wine Region, a short 3.5 hour drive or 45 minute flight from Sydney has grown in popularity over the years – known for its temperate climate wines and authentic produce culinary scene. Offering a range of activities and interests, Mudgee is the perfect destination for international visitors wanting to experience Australian life outside of Sydney, with local wildlife in abundance.
For more information or to start recommending the packages to your visiting friends and relatives, please visit www.mudgeedeals.com.au
About the Mudgee Region
The Mudgee Region is a destination on everyone’s bucket list right now, and rightly so. Known primarily for its boutique wine and sophisticated country charm with around 40 family-owned wineries, a distillery and brewery, it is nestled in the hills and surrounded by quaint country towns, rich with heritage and a variety of established quality visitor experiences.
Located less than 270km northwest of Sydney, the fuss-free journey is all part of the adventure, and what awaits is a stunning mix of charm and sophistication. It’s just a 3.5-hour drive from Sydney, or 45-minute flight from Sydney airport with flights departing each day.
Encompassing the towns of Mudgee, Gulgong, Kandos and Rylstone (and small villages in between), the Mudgee Region offers an array of food and wine, arts and culture, sports and leisure, nature and small villages to explore.