World Resorts of Distinction launches world’s first luxury sustainable surf program

Soneva Jani Aerial

Soneva Jani Aerial

World Resorts of Distinction launches world’s first luxury sustainable surf program

Gold Coast-based Creative Agency, World Resorts of Distinction (WRD), today announced the launch of the world’s first luxury, fully-sustainable surf program at its high-end Soneva properties.

‘Soneva Surf’ is an eco-friendly surfing experience, offered at Soneva Fushi in the Baa Atoll and Soneva Jani in the Noonu Atoll in the Maldives, and is the first of its kind anywhere in the world.

In celebration of the launch, WRD has collaborated with respected Australian surf experts, Coastalwatch, to give surfers the opportunity to win a ‘World Surfaris Golden Passport’.

WRD Executive Director, Tess Willcox, said the World Surfaris Golden Passport is an unforgettable surfing experience for two people, involving a year of epic waves at four of the best surfing spots in the world: Samoa, Mentawis, J-Bay, and of course, the Soneva Surf breaks in the Maldives.

“There are 13 surf breaks in the Baa Atoll and 11 in the Noonu Atoll, and not only do they boast some of the best waves in the region, they’re a well-kept secret, which means they’re uncrowded and pristine – a surfer’s dream.” The Maldivian component of the prize alone is valued at $30,500 AUD and includes five nights at Soneva Fushi in a twin-share, one-bedroom villa and two nights at Soneva Jani in a twin-share, one-bedroom water retreat; return airport transfers; and all meals.

“Entry in the competition is simple,” Tess explained. “All people need to do is visit the Coastalwatch website and sign up to Coastalwatch Plus.”

According to Tess, the collaboration with Coastalwatch was borne out of the two brands’ mutual respect for the ocean and desire to encourage people to surf more responsibly.

“There are a lot of synergies between WRD’s hand-picked portfolio of sustainable resorts and the message we’re trying to send about how to travel consciously, and the Coastalwatch team’s passion for preserving the health of the ocean,” she said. “The aim of Soneva Surf is to be a model for sustainable surfing around the world and we’re excited about the opportunity this partnership presents to showcase it.”

For those guests visiting Soneva Fushi and Soneva Jani outside of the Golden Passport promotion, there are three Soneva Surf packages available, at three different price points.

“Our surfing guests can select the experience that suits them, according to their level of expertise, time, and budget,” Tess explained.

“We encourage them to leave everything at home – which makes travelling to the Maldives easier – because we provide everything they need, from rash guards to sunscreen, and wax, and everything’s entirely eco-friendly.”

“Our eco boards are made from poxy resin, bamboo woven mats; and bio-foam, which comprises materials converted from natural plant materials (soy, sugar, algae); and they’re manufactured by an approved ECOBOARD builder, she said. “The production of these baords produces 40 percent less carbon dioxide emissions than regular surfboards.”

Join the sustainable surfing movement or to find out more about WRD and our carefully-curated collection of sustainable, luxury resorts, visit worldresortsofdistinction.com or follow us on Instagram: @worldresortsco

Source = World Resorts of Distinction (WRD)
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