TAT steps up marketing drive to attract upmarket golfers from China
More than 120 golfers and 10 media representatives from five cities in China participated in a golf tournament organised by the Tourism Authority of Thailand (TAT) as part of a strategy to boost Thailand’s profile amongst one of China’s most rapidly-rising customer segments.
The golfers from Beijing, Shanghai, Kunming, Chengdu and Guangzhou enjoyed several rounds of their favourite sport on 9 May, 2018, at the Alpine Golf Club, Pathum Thani province and later participated in a golf clinic as well as a one-to-one exchange with Mr. Thongchai Jaidee, Thailand’s number one Golf Ambassador.
Ms. Runjuan Tongrut, TAT Executive Director of the East Asia Region, presided over the reception and closing ceremony and presented trophies to the winners. The golfers also enjoyed a demonstration of Thai massage and Thai cooking at the event.
The tournament was the highlight of a special five-day package organised by TAT under the “Amazing Thailand Golf Paradise 2018” campaign to boost awareness of Thailand’s world-class golf courses and facilities, boost visitors’ expenditure and enhance the sales of Thai golf packages in China.
Thailand boasts more than 280 international standard golf courses nationwide. The sport can be enjoyed all year with high standards of service and facilities available at value-for-money prices.
The campaign to grow the number of golfers from China is an extension of similar TAT campaigns conducted in Japan, Korea, India and Europe in recent years. It is an important part of the strategy to attract more high-spending visitors to Thailand with the potential to generate spin-off business in other niche-market sectors; such as, Weddings and Honeymoons, Health and Wellness, and Gastronomy Tourism.
TAT will also be holding its annual Thailand Golf Travel Mart between 23-26 July, 2018, at the Duangjit Resort and Spa in Phuket.
China is Thailand’s leading source market of visitor arrivals. Of the 9.8 million Chinese arrivals in 2017, TAT estimates 90,000 were golfers generating 450 billion Baht for the Thai economy.