#LocallyLoved drives May visitor experience month
Destinations celebrate by showcasing their unique local experiences on social media using the #LocallyLoved Hashtag
For the third consecutive year, the Tourism Ambassador Institute® and The EXPERIENCE Institute® (TEI) have teamed up for Visitor Experience Month, a social media campaign spotlighting industry-recognized Certified Tourism Ambassador™ (CTA) destinations across the country.
Authentiseeking is trending with today’s Mellinnials and Boomers alike. Throughout the month of May, front line community ambassadors will highlight things that locals love to do by sharing original photos and videos of their unique visitor experiences and local attractions while using the hashtag #LocallyLoved, giving these “authentiseeking” travelers extra insights on each destination.
“Today’s travelers are experienced and discerning. They possess a profound desire for rare, local experiences,” said CEO and Founder of TEI, Mickey Schaefer. “That’s why TEI is proud to sponsor the third annual Visitor Experience Month, celebrating the locally-loved experiences found within the CTA destinations. Over 17,000 ambassadors will post and share their experiences throughout the world during the month of May, bringing new excitement to visitors.”
This campaign will run the entire month of May with CTAs from around the U.S. participating, including the following CTA destinations:
- Anaheim, California
- Baltimore, Maryland
- Blount County, Tennessee
- Calhoun County, Michigan
- Casper, Wyoming
- Cincinnati, Ohio
- Columbia, Missouri
- Columbus, Ohio
- Delaware’s Quaint Villages
- Flint & Genesee, Michigan
- Franklin County, Pennsylvania
- Grand Rapids, Michigan
- Lake County, California
- Lake Havasu, Arizona
- Oklahoma City, Oklahoma
- Rochester, Minnesota
To track the progress of this campaign, follow @ExpDedicated on Twitter and Instagram, and @CTANetwork on Facebook and Twitter, as well as by tracking the hashtag #LocallyLoved. Last year’s Visitor Experience Month garnered over 300,000 shares, posts and likes focusing on unique local experiences.
About The EXPERIENCE Institute®
Through over 2,000 hours of primary research, The EXPERIENCE Institute® (TEI) has developed ground-breaking, consumer-driven standards and best practices that strategically align destinations to deliver positive, memorable experiences for their residents and visitors at every ‘touch point’. TEI was founded through a strategic partnership between Mickey Schaefer & Associates LLC and The Republik, Inc., two award-winning companies for service excellence and destination brand differentiation. Through ongoing research and industry collaboration, TEI is working with organizations and destinations to bring new focus to the importance of ongoing visitor/consumer/attendee data and the holistic view of the total visitor experience. TEI has accomplished proven results in aligning destination stakeholders to work together to enhance their destination product and take action on things that matter to visitors and attendees. Visit www.TheExperienceInstitute.org to learn more.