STR: Mexico hotel performance for Q1 2018
Mexico’s hotel industry reported mixed year-over-year results in the three key performance metrics during the first quarter of 2018, according to data from STR.
Compared with Q1 2017:
- Occupancy: +0.6 percent to 65.0 percent
- Average daily rate (ADR): -5.0 percent to MXN2,568.88
- Revenue per available room (RevPAR): -4.4 percent to MXN1,668.87
“Travel warnings were issued by the U.S. State Department within the last year, most recently in March, which cautioned against traveling to popular destinations in Mexico,” said Fatima Thompson, STR’s associate director of business development, hotels. “This travel advisory is reflected in the mixed hotel results during the first quarter of 2018.”
Among key STR-defined markets in the country, Northeast Mexico reported the largest increases in occupancy (+8.9 percent to 63.5 percent) and RevPAR (+9.9 percent to MXN806.48). The market posted the only lift in ADR (+0.9 percent to MXN1,269.08).
Northwest Mexico experienced the second-largest rise in occupancy (+4.5 percent to 63.3 percent), resulting in the only other increase in RevPAR (+0.2 percent to MXN1,841.67).
Mexico Central North registered the only other increase in occupancy (+2.5 percent to 64.3 percent).
Mexico City reported the largest decline in RevPAR (-7.6 percent to MXN1,691.42), due primarily to the largest drop in ADR (-6.3 percent to MXN2,479.44).
Mexico Central South experienced the steepest decline in occupancy (-4.5 percent to 51.5 percent) and the second-largest decrease in RevPAR (-5.9 percent to MXN567.80).
Among segments, the Economy class posted the largest increase in occupancy (+6.1 percent to 60.3 percent).
The Midscale class reported the largest increases in ADR (+3.3 percent to MXN1,022.17) and RevPAR (+7.1 percent to MXN630.42).