STR: Central/South America hotel performance for February 2018
Key February takeaways:
- Brazil posts highest ADR since August 2016
- Ecuador registers significant performance growth
- Panama shows largest occupancy growth for a February since 2014
STR’s sample comprises more than 59,000 hotels and nearly 8.0 million hotel rooms around the globe. Contact firstname.lastname@example.org for additional market data.
Hotels in the Central/South America region reported strong growth across the three key performance metrics, according to February 2018 data from STR.
U.S. dollar constant currency, February 2018 vs. February 2017
- Occupancy: +4.2 percent to 57.8 percent
- Average daily rate (ADR): +8.6 percent to US$109.75
- Revenue per available room (RevPAR): +13.2 percent to US$63.40
Local currency, February 2018 vs. February 2017
- Occupancy: +2.2 percent to 52.0 percent
- ADR: +2.8 percent to BRL309.33
- RevPAR: +5.1 percent to BRL160.73
The absolute ADR level was the highest for any month in Brazil since August 2016, which is another sign of performance recovery in the country. Aside from demand growth (+4.4 percent), the overall positive performance can be attributed to much lower supply growth (+2.1 percent) compared with the past several Februarys. Rio de Janeiro helped the country’s overall performance, reaching double-digit growth in occupancy (+13.8 percent) and RevPAR (+14.7 percent).
- Occupancy: +0.3 percent to 61.4 percent
- ADR: +2.5 percent to US$97.52
- RevPAR: +2.8 percent to US$59.91
ADR reached its highest level for any month in Ecuador since October 2016 and the highest for a February since 2016. The WIDA International School Consortium (22-25 February) helped boost performance in Quito, as did the football match between Quito and Guayaquil City, which raised occupancy 104.4 percent on 27 February. For the month overall, Quito occupancy grew 8.3 percent to 62.4 percent, which was the highest absolute occupancy level for a February in the market since 2015.
- Occupancy: +0.8 percent to 56.9 percent
- ADR: +1.3 percent to PAB97.58
- RevPAR: +2.2 percent to PAB55.52
The occupancy level was the highest for a February in Panama since 2014. The market also saw its first year-over-year increase in ADR since April 2015.