JNTO holds launch event for new global campaign
Yesterday, Japan National Tourism Organization (JNTO) hosted a launch event at Café Sydney in Circular Quay, to bring to life JNTO’s new global campaign “Enjoy my Japan”. The event was attended by 122 people including prominent media and members of the travel trade.
The event was kicked off by television presenter Stephanie Brantz, who also served as MC of the event. Mr Keizo Takewaka, Consul-General of Japan in Sydney gave a brief introductory speech regarding the current state of tourism between Australian and Japan followed by Ms Kana Wakabayashi, Executive Director of JNTO Sydney Office, introducing the new global campaign to the audience.
Finally, guest speaker Mr Nick Farr-Jones, former captain of the Wallabies, shared his personal experiences of travelling around Japan. Nick spoke about how welcoming Japan is, and also explained that sport is a great opportunity to see a country outside of the normal experiences. More specifically he spoke about the upcoming Rugby World Cup 2019 which will be held across 12 cities in Japan and the great opportunities it provides to experience a different side of Japan.
The event was held to bring attention to JNTO’s new “Enjoy my Japan” campaign, which seeks to entice long-haul travellers to visit Japan and explore the country beyond the well-known popular attractions, and immerse themselves more fully in the rich depths of Japanese nature and culture that exist off the beaten tourist path.
This extensive, multifaceted promotion involves a broad variety of initiatives, including the launch of a dedicated website (www.enjoymyjapan.jp) featuring personalised video clips that show a broad range of activities and scenes not typically associated with Japan, strategically targeted digital advertisements, and television commercials currently airing on both free-to-air and Foxtel.
A cornerstone of the new campaign is the message that Japan literally has something for everyone, and that whatever it is a long-haul traveller goes to an overseas destination for, Japan is ready, willing, and waiting to fulfil their passions. In addition to satisfying visitors from abroad with the familiar, iconic sites and things to see and do the country has long been known for, there is also a desire to foster a richer and more personal experience by making lesser-known places and activities more accessible, especially to entire families and those with an adventurous spirit.
“I’m so happy to have the opportunity to share with everyone our new ‘Enjoy my Japan’ campaign to showcase experiences usually not associated with travel in Japan,” Ms Wakabayashi said. “There is so much more to Japan than the usual experiences, and this is a great campaign that will break down those stereotypes.”
Events have also been held by JNTO offices in other key global cities such as Tokyo, London, Berlin, Paris and New York to showcase the unveiling of the “Enjoy my Japan” website.