Travelport now gives 250 airlines a branded boost as it extends
Travelport, (NYSE:TVPT), the leading Travel Commerce Platform, announced today that over 250 airlines now benefit from its Rich Content and Branding merchandising tool which gives agencies and travel bookers a graphically rich experience when searching for and booking branded fares and ancillaries. The announcement confirms Travelport’s commitment to helping airlines deliver their brand and product proposition to travel agents and travelers through all points of sale.
Launched in 2014, Rich Content and Branding allows network airlines and low-cost carriers to differentiate themselves through strong visuals and detailed descriptions of their products and services. This gives OTAs, travel agencies and bookers a real understanding of each airline’s offering and an excellent service to their customers when booking.
Having passed the milestone of 250 carriers, Travelport has now extended its leading position in airline merchandising by offering richer content to five times as many airlines as its nearest competitor. Airlines benefiting from branded fares and ancillaries include:
- British Airways: branded fares across its domestic and global network
- Air France/KLM branded fares as well as bags, sports equipment and pets
- Lufthansa branded fares and several ancillaries such as bags and unaccompanied minors
- Smaller and low-cost airlines such as Jetstar Group and Thai Lion Air
Major airlines currently or soon offering access to their branded fares through Rich Content and Branding include Delta, Iberia, China Southern Airlines, Etihad Airways, Emirates, Norwegian, Scandinavian Airlines (SAS) and Avianca. With Singapore Airlines, Travelport’s Rich Content and Branding was able to roll-out the recent introduction of their new fare families to all Travelport agencies simultaneously.
In addition, an increasing number of airlines such as Etihad Airways and Jetstar are introducing no-bag fares on long-haul routes, a development fully supported by Travelport’s Rich Content and Branding.
Mario Cruz, Director Revenue Management and Distribution, Avianca said “Travelport’s Rich content and Branding helps Avianca stand out against our competitors. It has helped us improve our ability to sell more than just a seat. Its graphics, just like you’d see on our website, are a great way of showing a product to the agency channel.”
Agencies have also been reaping the rewards:
Mustafa Filizkok, Managing Director of online agency Fly365, commented “Branded fares and ancillaries has increased all of our sales across the board. The results that we are seeing from this particular product is that we have managed to be able to upsell which gives us a great revenue stream.”
Andrew Parke and Stuart McKay, Directors of World Travellers Fuzion Travel in Auckland, New Zealand said, “Travelport branded fares and ancillaries has played an integral part in not only increasing sales but has also enhanced our product knowledge across the board. The results that we are seeing from this particular product is that we are well positioned to upsell, increase our revenue stream and offer enhanced customer service to our valued clients.”
Travelport’s leadership in travel technology was confirmed last month when it was certified by the International Air Transport Association (IATA) as a “Level 3” aggregator under IATA’s New Distribution Capability (NDC) initiative intended to create a new distribution standard for the airline industry.
Travelport’s Chief Commercial Officer, Stephen Shurrock, said “The achievement of this milestone highlights the multiple benefits Travelport delivers to carriers and agencies by displaying content in a way which replicates the consumer experience online. In an era when agencies and airlines receive and send content over multiple channels, Rich Content and Branding continues to stand out as a highly effective means of selling and upselling products – from branded fares and ancillaries such as paid seats to the recently introduced no bag fares on long haul services. In 2018, Travelport is now the best equipped platform to serve airlines and agencies with the content they need to serve their customers.”