Celebrating champions for Malaysia’s business events industry

Malaysia Convention & Exhibition Bureau (MyCEB) 3

Celebrating champions for Malaysia’s business events industry

Celebrating champions for Malaysia’s business events industry

Kesatria 1Malaysia Programme, an initiative by Malaysia Convention & Exhibition Bureau (MyCEB), an agency under the Ministry of Tourism and Culture Malaysia, has contributed to 123 successful international business events leads, attracting a total of 188,317 delegates with an estimated economic impact of RM2 billion.

According to the Deputy Secretary General (Tourism), Ministry of Tourism and Culture Malaysia, YBrs Ms. Nor Yahati binti Awang, who attended the annual Kesatria Gala Evening on behalf of the Minister of Tourism and Culture Malaysia, YBhg. Dato’ Seri Mohamed Nazri Abdul Aziz, Malaysia’s business events industry is projected to deliver RM3.9 billlion in gross national income (GNI) and 2.9 million business events visitors by 2020, as well as helping to create 16,720 new jobs along the way. He lauded the Kesatria 1Malaysia Programme for their invaluable contributions, efforts and support in helping to achieve the abovementioned goals, which was set under the Economic Transformation Programme (ETP).

Deputy Secretary General (Tourism), Ministry of Tourism and Culture Malaysia, Ms. Nor Yahati binti Awang, said, “Our industry’s success as a global business events destination is not solely the responsibility and effort of the government but also towards the remarkable Conference Ambassadors – Kesatria, in helping profile and promote the country internationally as well as bidding for international conventions to be hosted in Malaysia. The Kesatria 1Malaysia Programme also supports the 1Malaysia initiative that calls for national unity and the celebration of the country’s unique diversity to assist the progress of Malaysia’s economic goals and aspirations.”

Held at the renowned The Westin Kuala Lumpur, the Kesatria Gala Evening was also attended by Chief Executive Officer of MyCEB, Datuk Zulkefli Hj Sharif who was there to celebrate and honour six newly-appointed Kesatria.

Chief Executive Officer of MyCEB, an agency under the Ministry of Tourism and Culture Malaysia, Datuk Zulkefli Hj. Sharif, added, “The collective effort between MyCEB and Kesatria will continue to further strengthen the potential and highlighting the country’s capabilities as a thriving knowledge and creative nation to position Malaysia as the preferred international business events destination. With Kesatria’s field of expertise, knowledge, capabilities, influence and professional networks, we would be able to secure more bids in the future to fulfil our target for the year 2020.”

This year, six newly appointed Kesatria were introduced. They are:

1. Prof. Ir. Dr. Noor Azuan b. Abu Osman, Deputy Vice Chancellor (Academic and Internatinal), Universiti Malaysia Terengganu

2. Prof. Dr. Mohd Hair Bejo, Dean of Faculty of Veterinary Medicine, Universiti Putra Malaysia

3. Prof. Dato’ Dr. Goh Khean Lee, President of Asian Pacific Digestive Week Federation

4. Dr. Kenneth Fong, President of Malaysian Ophthalmology Society

5. Prof. Dr. Arshad Ahmad, Vice President of Malaysian Association of Hydrogen Energy

6. Prof. Dato’ Dr. Prepageran Narayanan, President of Asian Research Symposium in Rhinology

Other Past and Upcoming World Conferences

Among the past and upcoming international association conferences and events secured with Kesatria involvement for 2017 and right up to 2020 include:

1. International Federation of Freight Forwarders Associations World Congress 2017

2. International Congress of the Asian Society for Vascular Surgery 2017

3. World Federation of Hemophilia World Congress 2020

4. The Biennial Scientific Meeting of the Asia Pacific Paediatric Endocrine Society 2020

5. The 49th World Congress of Surgery 2021

6. 6th Symposium of World Federation of Neurosurgical Societies 2018

7. IEEE R10 Annual Meeting – IEEE R10 Meet 2018

8. World Cancer Congress 2018

9. Annual Congress and Assembly of the International Solid Waste Association – ISWA 2018

10. World Congress for Endoscopic Surgery of the Skull Base and Brain – EndoKL 2020

Source = Malaysia Convention & Exhibition Bureau (MyCEB)
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