Global Business Events Leaders to visit Australia for EEAA September
The Exhibition and Event Association of Australasia (EEAA) is honoured to welcome the exhibition and event industry’s peak global body to Australia next month.
The Global Association of the Exhibition Industry (UFI) CEO and Managing Director, Kai Hattendorf,
and UFI Regional Manager for Asia/Pacific, Mark Cochrane, will be in Sydney on 18 and 19
September for a series of talks with industry and government.
It is Mr Hattendorf’s first visit to Australia since joining UFI in late 2015 and seven years since the
global association has visited this part of the world. The EEAA will manage Mr Hattendorf and Mr
Cochrane’s business program over the two days, which will include an Industry Reception, meetings
with government, a Young Stars & Leaders Table, and a Gold and Platinum Partner Political Insiders
EEAA Chief Executive, Joyce DiMascio, said the Association was honoured to welcome two of the
industry’s most respected global figures and looked forward to the opportunity to strengthen UFI’s
ties with the Australasian business event community through this visit.
“Asia-Pacific is home to one of UFI’s three global offices and an important part of its network,” Ms
“In the context of the current changes and challenges faced by our industry, this visit is very timely.
It is our privilege to welcome Mr Hattendorf and Mr Cochrane to our country and to facilitate their
engagement with our industry.
“Kai Hattendorf is a new breed of association CEO driving many changes in UFI and this visit to
Australia is an example of his willingness to engage with the EEAA and UFI Members in this part of
the world to explore new ideas and opportunities.
“He is highly experienced with a worldview of the business events sector. These views are informed
by his work at UFI and also from working in places such as Messe Frankfurt – a major international
venue and industry player, responsible for organising events in around 50 countries each year.
“Mr Hattendorf is a true champion of business events. Meetings with government, business and
industry leaders will be a large part of his visit and an important boost to our own advocacy efforts.”
Mr Hattendorf will also deliver a ‘State of the Industry’ address to industry members and take part in
the EEAA’s annual ‘political insiders’ event for its Gold and Platinum Members.
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“This is an historic and unmissable opportunity to hear from these global leaders about trends,
opportunities and challenges, how our region fits into the UFI’s global agenda and what Australia
needs to do to stay competitive,” Ms DiMascio said.
EEAA Gold And Platinum Partner Political Insiders Round-Table
Annual ‘insiders’ conversation between political and business leaders on the state of politics andbusiness in Australia. The event honours the Association’s Gold and Platinum members.
Date: Tuesday, 19 September 2017
Time: 12.00pm – 2.45pm
Venue: Darling Harbour, TBC
Industry Reception And “State Of the Industry” Address By Kai Hattendorf
CEO and MD of the world’s leading association for the exhibition industry will discuss global trends,
opportunities and challenges, and what Australia needs to do to stay competitive. He will be joined
by a panel of leaders in the business events sector.
Date: Tuesday, 19 September 2017
Time: 6.00pm – 8.30pm
Venue: ICC Sydney
UFI is the leading global association of the world’s tradeshow organisers and exhibition centre
operators, as well as the major national and international exhibition associations, and selected
partners of the exhibition industry. UFI’s main goal is to represent, promote and support the
business interests of its members and the exhibition industry.
UFI directly represents around 50,000 exhibition industry employees globally, and also works closely
with its 55 national and regional association members. 722 member organisations in 85 countries
around the world are presently signed up as members. Over 900 international trade fairs proudly
bear the UFI approved label, a quality guarantee for visitors and exhibitors alike. UFI members
continue to provide the international business community with a unique marketing media aimed at
developing outstanding face-to-face business opportunities.
About Kai Hattendorf
Mr Hattendorf is a highly respected global industry figure. Prior to joining the UFI in 2015, Mr
Hattendorf held several executives positions during his seven year tenure at Messe Frankfurt Group.
Messe Frankfurt is one of the world’s leading trade show organisers. In 2016, Messe Frankfurt
organised a total of 134 trade fairs, of which 84 were held outside Germany.