IHG signs Australia’s First Hotel Indigo in Brisbane’s vibrant Fortitude Valley
InterContinental Hotels Group (IHG) and Pointcorp, have signed a management agreement for a new build Hotel Indigo, to be located in Brisbane’s cultural and creative heartbeat – Fortitude Valley. The 140-room hotel on 458 Brunswick Street is the first Hotel Indigo signing for Australia and New Zealand and is due to open in 2020.
Hotel Indigo is IHG’s lifestyle boutique hotel offering. No two Hotel Indigo properties are alike as each is designed to reflect the culture, history and heritage of its local neighbourhood. From the building’s design to the hotel’s artwork and locally-inspired menus, guests can look forward to an intimate boutique hotel experience with the international standards promised by a global hotel company.
Hotel Indigo Brisbane Fortitude Valley will bring to life the unique vibe of the Valley – home to the city’s cultural, creative, music, fashion and gastronomy scene. This ideal location on Brunswick Street will allow guests to explore the many art galleries, laneway restaurants and boutique stores during their stay in addition to the Valley’s famous nightclubs and live music venues.
Karin Sheppard, Chief Operating Officer Australasia & Japan, IHG said: “Since late 2014, we have worked tirelessly to find the right partners and locations for the launch of the Hotel Indigo brand in Australasia. We could not be more thrilled to have secured this ideal site for our first Hotel Indigo signing, and to be developing it in partnership with Pointcorp who are well known for their recently completed high end, quality developments in Brisbane including the iconic The Highgate and luxuriously appointed riverfront Vida.
“We expect Hotel Indigo Brisbane Fortitude Valley to be the leading lifestyle boutique hotel in Brisbane, bringning a new and vibrant experience to the city. Guests staying at Hotel Indigo Brisbane Fortitude Valley will eat, drink, dance, listen, shop, admire and experience everything that the Valley has to offer. It’s a neighbourhood that’s historical yet shiny and new; traditional but experimental. Hotel Indigo will bring to life the spirit of this neighbourhood, and celebrate its diverse community.”
Chris Vitale, Director, Pointcorp said, “We have a deep understanding of the Brisbane market and this will be something entirely new and exciting – both for us, and for the guests we will welcome in a few years’ time. Situated in the heart of Brunswick Street, visitors to Hotel Indigo Brisbane Fortitude Valley will have the best of the Valley on their doorstep: just a short stroll to a multitude of dining and entertainment options, as well as the many varied festivals and events which take place in the neighbourhood throughout the year.
“Each Hotel Indigo hotel brings to life its local neighbourhood in its very being, and we look forward to working with IHG to capture the unique essence of the Valley in the design of the hotel.”
Hotel Indigo Brisbane Fortitude Valley will be part of a mixed-use development which will include residences, commercial office and retail, it is expected to be the first development of its kind in the area, creating a new epicentre for The Valley.
IHG currently has 26 hotels operating under four brands in Australia: InterContinental, Crowne Plaza, Holiday Inn and Holiday Inn Express.
Launched in 2004, Hotel Indigo is the world’s first globally branded boutique hotel brand. There are 72 Hotel Indigo properties (8,500 rooms) globally with 68 hotels (9,700 rooms) in the pipeline. Hotel Indigo launched in Asia Pacific in January 2015 with the opening of Hotel Indigo Bangkok Wireless Road, Thailand, followed by the opening of Hotel Indigo Singapore Katong, Singapore in June 2016. In 2017, Hotel Indigo Bali Seminyak Beach will open.