Velocity Frequent Flyer launches Velocity Live with Keith Urban
Velocity Frequent Flyer, the multi-award winning loyalty program of Virgin Australia, today launched Velocity Live – a new hub for live experiences and event offers, exclusively for Velocity members. The launch was marked with a special acoustic performance by multiple Grammy and ARIA Award winner Keith Urban, whose #1 gold certified album ‘RIPCORD’ is still a Top 20 ARIA Album twenty weeks after its release.
Through Velocity’s new partnership with TEG Live, the Velocity Live hub will offer members access to great events and pre-sale tickets, the ability to earn Velocity Points, premium seating allocations and money-can’t-buy competitions and experiences.
Velocity Frequent Flyer CEO Karl Schuster said: “Velocity Frequent Flyer is all about making our members’ dreams come true and what better way to do that than combine travel with some of life’s other greatest passions, such as music, sport and theatre,” Mr Schuster said.
“Velocity Live will make our members feel like VIPs regardless of their Velocity status, and give them access to once-in-a-lifetime experiences and the opportunity to earn Velocity Points in the process.
“Importantly, each offer available on Velocity Live has been tailored specifically for our members, and thanks to our new partnership with TEG Live we are fortunate enough to have access to some of the world’s best events, including Keith Urban’s upcoming ripCORD tour,” Mr Schuster said.
Velocity member Keith Urban gave an intimate performance at the launch, that featured songs and stories behind the writing, producing, and recording of his eighth studio album ‘RIPCORD’.
Urban said: “Playing ‘live’ is what it’s all about for me. It’s that feeling of connection – not just to the music, but to each other. We’re all in the moment, and experiencing it in real time. That’s what we’re bringing to all of Velocity’s Loyalty members. I’m really proud to be part of the Velocity Live launch, and I can’t wait to bring our ripCORD WORLD TOUR to all of you in December!”
For launch, Velocity members can purchase premium tickets to Keith Urban’s ripCORD tour in December, KINKY BOOTS, PAW Patrol Live! Race to the Rescue, Sesame Street presents Elmo’s Super Fun Hero Show and, coming soon, more exciting Brickman LEGO® exhibitions.
The first competition available is giving 17 Velocity members plus a guest the chance to win a sold-out ‘Once in a Lifetime’ package to Keith Urban’s ‘ripCORD World Tour Australia 2016’ in December.
About Velocity Frequent Flyer
Velocity Frequent Flyer is the multi-award winning loyalty program of Virgin Australia. The program launched in 2005 bringing competition to the loyalty landscape in Australia for the first time by offering genuine and unique rewards to its members.
Today, the program has a membership base of more than 6 million. The program gives members the ability to earn Points when flying to more than 600 destinations worldwide with Virgin Australia or any of its 13 airline partners including Air New Zealand, Delta Air Lines, Etihad Airways, and Singapore Airlines. It also offers an extensive portfolio of more than 145 hotel brands and a partnership with Agoda, giving members the ability to earn Points at more than 770,000 hotels around the world. Velocity Frequent Flyer has the widest retail offering of any loyalty program in Australia with more than 260 retail brands in its online e-store, which launched in 2008, and a wide range of credit card options to suit the different needs of its customers.
About TEG Live
TEG Live is wholly owned by TEG Pty Limited, Australia’s leading integrated live entertainment solutions company with extensive capabilities in ticketing, digital, data and the promotion of live sport and entertainment events. TEG Live has been designed to enhance the quality of the Australian live entertainment and events industry through the development and commercialisation of live content across all entertainment genres. TEG Live’s core service includes touring, exhibitions, sports, brand partnerships, sponsorship and corporate hospitality, event management and consulting.