ITC Hotels renews it’s partnership with Starwood Hotels & Resorts
ITC Hotels and Starwood Hotels & Resorts (NYSE:HOT) today announced that agreements have been signed to extend their existing partnership for 11 ITC Luxury Collection hotels and one hotel under the Sheraton brand, in India.
Further strengthening their partnership, the two also announced three upcoming ITC hotels under The Luxury Collection brand in India. The addition of the ITC Kohinoor in Hyderabad, ITC Narmada in Ahmedabad and ITC Royal Bengal in Kolkata will take the inventory up to 15 hotels over the next four years.
Speaking on the extension of the partnership, Nakul Anand, Executive Director, ITC Limited, said, “ITC Hotels is pleased to extend the association with Starwood into its fifth decade in India. ITC’s luxury hotels are an archetype of the culture and ethos of region they are located in and continue to be the preferred choice of the global traveler.
The strengthening of our alliance for three upcoming ITC luxury hotels in Kolkata, Hyderabad and Ahmedabad embodies our commitment to showcase the rich diversity of the country to both business and leisure travelers to India.”
“Starwood is experiencing strong growth momentum in India with signings of new hotels in the past 12 months representing nearly 30% of our current operating footprint in the country,” said Thomas Mangas, Chief Executive Officer, Starwood Hotels & Resorts Worldwide Inc.
“India remains one of our fastest growing markets and much of our success can be attributed to our long, collaborative partnership with ITC. Together with ITC and our highly experienced local team, we look forward to offering our guests and customers more choices in more places, and our continued mutual success in the country.”
“Through this extension, we have further strengthened our partnership with ITC Hotels to offer international and Indian guests unique experiences in these new destinations,” added Dilip Puri, Managing Director India and Regional Vice President, South Asia, Starwood Hotels & Resorts.
This long standing partnership between the two companies started in 1979 with the Sheraton brand. In 2007, both companies signed an agreement through which Starwood introduced The Luxury Collection brand in India, which presently includes 11 hotels. The Luxury Collection brand philosophy of offering unique experiences indigenous to their destination complements ITC Hotels’ own ethos of being rooted in the Indian tradition of warm, personalized service with Responsible Luxury at its core.