Travelport (NYSE:TVPT), a leading Travel Commerce Platform providing distribution, technology, payment and other solutions for the $8 trillion global travel and tourism industry, and Kenya Airways, the national airline of Kenya, recently jointly announced the extension of their multi-year, full content agreement.
The agreement means that Travelport-connected agents worldwide will have continued access to effectively search, compare and book Kenya Airways’ full range of fares and optional services via Travelport’s industry-leading Travel Commerce Platform and follows the announcement earlier this year that Kenya Airways signed-up to Travelport’s Rich Content & Branding program.
Rich Content & Branding enables airlines to market and retail their products more effectively by determining how their services are visually presented and described to travel agents.
It is designed to allow airlines to use more sophisticated retailing techniques which can be tailored to a specific geography, individual agency or corporation in order to drive sales of core fares as well as ancillary products such as baggage.
Hellen Mwariri, Head of Revenue Management, Kenya Airways said: “As the nation’s flag carrier, we are committed to delivering operational excellence for our guests, and it is imperative we leverage the industry’s most cutting edge technology.
“The renewal of this full content agreement with Travelport follows our sign up to Rich Content & Branding earlier this year, which has proved to be a sophisticated merchandizing platform for our products. We look forward to continue to develop our business though our partnership with Travelport.”
Will Owen-Hughes, Senior Director Air Commerce, Africa and Middle East, Travelport added: “We are pleased to continue to grow our partnership with Kenya Airways through this agreement.
“Our platform and merchandising solutions are about empowering our airline partners to create great choices for their customers and to be able to clearly communicate those choices with unrivalled flexibility to customers booking via the intermediary channel.”