Visit Orlando is developing a series of videos designed to educate professional meeting planners on Orlando’s key convention areas during the sales process. Each one- to two-minute video will provide practical information on a variety of topics relevant to today’s meeting industry, from dining and entertainment options to convention hotels and what’s new. The first video, which is already complete, showcases the connectivity and walkability of the area surrounding the Orange County Convention Center. Four more videos are set to roll out by the end of the year, with future productions scheduled at the direction of the Visit Orlando CityWide Sales Team.
“Many planners simply don’t have the time or budget to make multiple visits to familiarize themselves with the nuts and bolts of hosting an event in Orlando,” stated Tammi Runzler, Visit Orlando vice president of convention sales and services. “These videos are for planners who have already been sold on the idea of meeting in Orlando and now need a next-level understanding of specific attributes of the area, including walkability, transportation logistics, the range and depth of available after-hours options – particularly dining and entertainment – and more.”
According to Runzler, the videos take a straightforward approach intended to provide a blueprint of meeting in Orlando. The first video in the series features the covered walking bridges that make it easy to access the convention center, the 2nd largest meeting facility in the U.S. at more than 2.1 million square feet, and the heart of Orlando’s convention district. “The goal here is to give planners a virtual walk-through of the destination, in place of, or in addition to, a personal site visit.”
Other videos scheduled for release by the end of 2013 will showcase Pointe Orlando, Restaurant Row, convention hotels and the new convention hotels and resorts in the works. The videos will become part of a growing library of resources the Visit Orlando sales team can use when working with professional meeting planners.