Nicole Kidman is the new face and voice for Etihad’s new ‘Flying Reimagined’ brand campaign, which was launched this week.
Etihad Airways launched its new global brand campaign with the worldwide premiere of a new television commercial (TVC) in Abu Dhabi.
Nicole Kidman is both star and narrator of the captivating feature, which will be shown globally on television and social media in both 60 and 30 second formats.
The TVC was shot onboard Etihad Airways’ new flagship Airbus A380 and in a number of locations around the world, including various landmarks in Abu Dhabi.
Etihad Airways chief commercial officer Peter Baumgartner, said Etihad Airways is constantly pushing boundaries, taking inspiration from the world to provide a superlative in-flight experience.
“We are rewriting the rule book and reimagining flying by breaking away from convention and leading the way in innovation, design, style and hospitality. This new campaign has succeeded brilliantly in bringing our unique brand and service ethos to life on film, in print and on digital channels,” Mr Baumgartner said.
“Nicole Kidman, as a globally respected artist, was the perfect voice and face for our story, and embodies worldly sophistication, intelligence, originality, and elegance – values which form the foundations of the Etihad brand.”
The opening scene shows Kidman flicking through the pages of an inspirational novel at the Strahov library, with subsequent sequences showing the actress enjoying the revolutionary cabins and service offerings onboard Etihad Airways’ new A380.
The Etihad Airways brand story has been interpreted and visually translated by husband and wife directorial team Anthony Atanasio and Valerie Martinez, who have created some of the Etihad commercials of the last six years.