Southwest, Dallas’ AT&T Performing Arts Center launch ‘Southwest Porch at Strauss Square’

Airline Creates Outdoor Venue Where Arts Enthusiasts Can Enjoy Southwest Hospitality in the Heart of Downtown Dallas

Southwest Airlines launched the Southwest Porch at Strauss Square, a new outdoor lounge that will provide visitors to Dallas’ AT&T Performing Arts Center with a relaxing spot to enjoy performances at Annette Strauss Square.  On the west side of Margot and Bill Winspear Opera House, the Southwest Porch at Strauss Square will officially welcome guests beginning with tonight’s Citizen Cope concert and will be open during every performance at Strauss Square and during special events at the Winspear Opera House. In addition to comfortable lounge seating with a great view, the Southwest Porch at Strauss Square will offer free ping pong, free WiFi, unique outdoor cuisine from Wolfgang Puck’s onsite grill, specialty cocktails created by Wolfgang Puck, and a signature Southwest Brew, Franconia Wheat, created by Franconia B rewing Company of McKinney, TX.  To view photos of the Porch and to read more about it, visit:

"We’re proud to bring Dallas a relaxing outdoor venue to showcase our legendary Southwest Customer Service and warm hospitality," said Linda Rutherford, Southwest’s Vice President of Communication and Strategic Outreach.  "Our commitment to our hometown extends beyond the airport and into the community, and the Southwest Porch at Strauss Square gives us one more way to reach our North Texas Customers where they work and live."

"There is nothing better than enjoying a concert under the stars with the city’s skyline as a backdrop," said Douglas T. Curtis, Acting President and CEO of the Center. "The Southwest Porch simply adds to that magic at Strauss Square. We know our guests will be just as excited about it as we are."

To celebrate the grand opening of the Porch, Southwest Airlines representatives will be at the Citizen Cope concert with give-aways and a Twitter contest that will result in a lucky fan winning two tickets anywhere Southwest flies.

The Southwest Porch at Strauss Square is the third "Porch" in the airline’s "fleet" of outdoor venues.  In June 2009, Southwest opened the Southwest Porch at Bryant Park in midtown Manhattan to celebrate the carrier’s inaugural service into New York’s LaGuardia airport. Denver’s Southwest Porch at Skyline Park opened in September 2010 and has morphed into a seasonal operation called the Southwest Rink at Skyline Park.  The New York City and Denver efforts have resulted in such success that Southwest decided to bring the experience to its Dallas home base.

Southwest Airlines began service to Dallas Love Field on June 18, 1971, with nine daily nonstop departures to two destinations: Houston and San Antonio.  The airline currently operates 128 daily nonstop flights to 15 destinations from Dallas.  Southwest also is actively engaged in the community through sponsorships of the Texas Rangers, Red River Rivalry, Kidd’s Kids, Ronald McDonald House, and many other North Texas organizations. 

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