Taylor Swift has joined NYC & Company, New York City’s official marketing, tourism and partnership organisation, to announce her participation as New York City’s Global Welcome Ambassador.
As part of the collaboration with Ms Swift, NYC & Company today launched a global tourism campaign, ‘Welcome to New York’ which is named after Ms Swift song of the same name from her new album, 1989.
NYC & Company president and chief executive officer Fred Dixon said that New York City is a truly welcoming city.
“’Welcome To New York’ perfectly exemplifies the unrivalled hospitality, energy and excitement that can be felt throughout, we are pleased to work with Taylor Swift to welcome visitors from around the world,” Mr Dixon said.
Starting today, The Welcome To New York campaign uses Taylor’s song to tell the story about New York City’s five boroughs and to convey the City’s unparalleled electricity.
In addition to the videos and articles, the website will source content from New Yorkers and visitors who share their New York City experiences on Instagram using the hashtag #W2NY.
NYC & Company has 17 international offices reaching 28 markets and the campaign will be amplified through these outlets.