Bulgari Hotel & Residences London joins Virtuoso’s elite preview program

The Industry’s Most Exclusive & Longest Running Hotel Program Adds A Third Bulgari Hotel To Its Collection

Luxury travel network, Virtuoso®, welcomes Bulgari Hotels & Resorts’ first London property to its elite Preview program. Perfectly poised amongst the Virtuoso Preview collection, Bulgari Hotel & Residences London will offer travelers the style and sophistication that has become synonymous with the Bulgari name. Slated for an April 2012 opening in Knightsbridge, one of London’s most prestigious areas, the property truly represents the high-quality caliber among the roster of select hotels that are invited into the travel network’s Preview program. Bulgari brings the glamour and elegance offered by all of its products to its London property, by truly giving life to the brand’s appreciation for luxury. Guests will be amazed by Bulgari Hotel & Residences London, and witness the genuine homage to the iconic status of its Bulgari roots.  The property’s opening rate for Virtuoso guests leads in at £440.00 (approximately US$697) per night, subject to availability.  Additionally, Virtuoso clientele will benefit from a £75.00 (approximately US$119) spa credit amenity at the hotel’s exclusive Bulgari Spa. 

“Building upon the successful relationships we have with Bulgari’s Milan and Bali properties, we are thrilled to welcome its newest hotel and residences to our collection of prominent Preview hotels,” said Albert Herrera, vice president of hotels, destinations and tours at Virtuoso. “Bulgari’s first London property shines much like the jewels that have made the brand so widely celebrated. Guests will instantly see that the property is fashioned after the same ideal that the Bulgari name has stayed true to over time – polished luxury.  We will maximize the program’s assets to ensure that we create a relationship and establish prominence within our network befitting of a Bulgari product.”

Virtuoso’s renowned Hotels & Resorts Program is celebrating its 20th anniversary this year, further establishing itself as the leading luxury travel network that comprises more than 900 of the world’s best properties. An extension of the Hotels & Resorts Program, Virtuoso’s Preview hotels are carefully selected prior to opening and invited to take part in a one-year relationship whereby Virtuoso is the only travel agency partner. Bulgari Hotel & Residences London can now position itself among the top hotels through customized marketing plans, advisor training, public relations assistance, guaranteed attendance at industry-recognized conferences and access to Virtuoso’s sought-after travel advisor members.

Bulgari Hotel & Residences London pays tribute to Bulgari’s silversmith origins and Britain’s noble manufacturing traditions with an understated, yet elegant design concept that focuses on an underlying theme of silver. The interiors, designed by Antonio Citterio Patricia Viel and Partners, feature sleek architecture and refined décor that stays true to the Bulgari heritage.

The 85 rooms and suites offer exquisite detailing throughout, such as the custom-made silk curtains with patterns inspired by classic Bulgari jewelry, as well as the bedside lamps that reflect the design of the brand’s silver candlesticks. Silver continues to glitter throughout the hotel and into its restaurant, Il Ristorante, and is especially present in the property’s ballroom that boasts two stunning solid silver Bulgari chandeliers. Other property venues that play host to the classic Bulgari style are the two private dining rooms, a library, cigar shop and bar, Il Bar. Bulgari Hotel & Residences London also celebrates its silver screen heritage with a luxurious 47-seat screening room, offering state of the art cinema-quality sound and vision as well as a library of more than 500 new and classic films available to its guests.

Open to exclusive members and guests of the hotel, the spacious spa spread over two floors of Bulgari Hotel & Residences London, has been crafted from onyx, teak and Vicenza stone. The spa offers 11 private treatment rooms and one double spa suite, complete with its own steam room, Jacuzzi and private treatment room; 25 meter pool created from Vicenza stone and featuring a shimmering green and gold mosaic; and a 150 square meter fitness area. Reflecting an atmosphere worthy of a Bulgari product, guests will receive the best and most luxurious treatment at Bulgari Hotel & Residences London’s spa.

To reserve a stay at London’s most exciting new hotel, contact Virtuoso at 855-570-3830 or by visiting www.virtuoso.com.

Source = Virtuoso
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