Agencies gain global video and photography with Virtuoso, ICE Portal deal

Virtuoso’s Proprietary Technology Platform Marks Another Industry First

Leading luxury travel agency network, Virtuoso®, and ICE Portal have entered into an exclusive arrangement allowing photo and video content as well as 360-degree virtual tours to be added to Virtuoso’s industry-leading technology platform, Virtuoso Composer®. Virtuoso’s membership will now have access to a library of rich visual content provided by the network’s more than 1,250 preferred suppliers, providing a robust visual reference for client materials and proposals. This latest Composer enhancement comes at no additional cost to the network’s members or preferred suppliers.

ICE Portal, which specializes in the distribution of rich content to more than 30,000 Internet travel websites and more than 11 million global consumers monthly, will power these visual brochures for Virtuoso’s preferred suppliers and its membership. ICE Portal currently maintains brochures for approximately one-quarter of Virtuoso’s preferred supplier portfolio. Both existing suppliers as well as those new to working with ICE will have the opportunity to upload content that can be tagged for the exclusive use of Virtuoso’s membership.

23TouchPoints, the innovative, solution-based technology firm behind Virtuoso Composer, was tasked with finding a company that could meet Virtuoso’s requirement for searchable visual content to accommodate its membership in 20 countries and a supplier network that spans 98 countries.

“ICE Portal has a stellar reputation within the industry based on its innovation, flexibility and commitment to high service levels,” says Matthew D. Upchurch, CTC, CEO and Chairman of Virtuoso. “We received strong endorsements from our preferred suppliers that work with ICE, and we’re gratified with the immediate support from our suppliers who are eager to share their visual content with our membership. Through Composer our members have one unified source for supplier content from contact details to the best offers, promotions and add-ons through one standardized search. This search now includes stunning visuals to share with their clients. Every quarter Virtuoso Composer announces enhancements integrated into this platform. It is this integration that makes Composer unlike any other system. Stay tuned for our next break-through.”   

“ICE technology was designed to allow suppliers to manage and deliver all types of visual content to a network of travel sites with varying needs, and we are honored and pleased to be working with Virtuoso to help each supplier get relevant and richer content to the Virtuoso network of travel advisors,” said Henry Woodman, president of ICE Portal.

Virtuoso will begin rolling out supplier brochures on Composer in mid-March. For more information on Virtuoso Membership, contact Susan Spain, Director of Business Development, at

Source = Virtuoso
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