Qantas Airways has revealed a major new marketing campaign – ‘Ausmerica’ – in collaboration with Brand USA, encouraging Australians to hop it to the United States.
The new campaign promotes the USA as a destination through which Qantas customers can visit via the airline’s extensive network of services to Los Angeles, Dallas and New York.
Marketing will be aired across a variety of different media, including television, print, digital channels and outdoor billboards, while the Qantas Travelator will be positioned at Sydney Domestic Terminal 3, showcasing destination images from across the States.
“We look forward to participants experiencing the breadth of what the USA has to offer by heading to destinations across the USA,” Brand USA strategy director Australia and New Zealand Joe Ponte said.
Qantas Airways and Brand USA are also offering agents a trade incentive, with the opportunity to win one of 50 places on a week-long mega famil to the USA in November 2013.
“The mega-famil provides us with an opportunity to recognise the Australian travel trade and reward them for their continued support,” Qantas executive manager international sales Stephen Thompson said.
The incentive will begin 21 September for bookings on all Qantas flights to Hawaii, Dallas, Los Angeles and New York.
The top 50 agents will be selected to travel to the US based on volume of sales; conditions apply.
A consumer promotion with American Express will also be available for customers who purchase flights during October 2013, with business class tickets and five nights’ accommodation in New York City up for grabs.