Jetset Travelworld Group will launch a new retail brand, helloworld, creating an extensive network of more than 1000 travel agents.
The new retail network will be supported by a long-term strategic partnership, utilising US-based online travel company Orbitz Worldwide’s (OWW) global technology.
Existing members and franchisees will have the opportunity to adopt helloworld.
“With more than 40 years of travel industry experience behind our agencies, the goal of helloworld is to offer travellers unparalleled convenience, industry-leading service and the best value, tailor-made travel experiences,” JTG chief executive Rob Gurney said.
“JTG will consolidate its marketing spend to focus on helloworld and provide franchisees with a greater share of voice through digital channels, TV and radio, print and in partnership with our suppliers.”
The consolidation was formed due to customers increasingly requesting the ability to research and book their travel through both online and offline channels.
The first helloworld stores and online platform will launch during the second quarter of the financial year ending 30 June 2014, paired with a consumer campaign.
“Our long-term store fit out program will transform the retail network and make the in-store experience truly interactive and collaborative,” Mr Gurney said.
“Over the next 18 months, we will focus on implementing the most substantial changes.”
|Existing members and franchisees can adopt helloworld.|